AAU Social Media
Call for Volunteer Young Social Media Reporters
To Support the Social Media Campaign for the 2015 African University Day
The Association of African Universities (AAU) has partnered with Ashesi University to organise the celebrations that will recognise the African University Day this year. This year the AAU Secretariat will pilot the use of Social Media to create awareness about the African University Day. This innovative approach will harness Social Media to create awareness and engage the higher education community electronically through the use of TWITTER, FACEBOOK, YOUTUBE and BLOGGING. This approach aims to generate “noise and excitement” online about higher education in Africa and contribute towards the advocacy role of the AAU.
Roles of Volunteer Young Social Media Reporters
- Selected volunteer social media reporters will work online to retweet, like facebook posts, share videos, share pictures, write blog articles and re-post posts related to the AU Day. These volunteers will work online from 13th October 2015 to 13th November 2015 – at least 30 minutes a day up to 11th November and 4 hours on 12th November2015.
- The social media reporters will be guided on what to tweet. E.g. a schedule of tweet and facebook posts will be shared with the reporters.
- A maximum of 15 vounteer-students will be selected from Ashesi University to support the online campaign but also participate in “onsite social media reporting” / be physically present on the 12th November 2015
- The hash tag #AUDay2015 will be used to tag all the posts that will be posted to enable aggregation and tracking of traffic about the 2015 African University Day
- While tweeting or liking posts social media reporters will be encouraged to mention universities in Africa and hopefully create awareness on and promote these universities as well.
- All selected volunteer social media reporters will be expected to follow AAU social media platforms
The Profile of a Young Social Media Reporter
- Has experience using at least three of the following – twitter, facebook, youtube, flickr, blogs, linkedin, etc
- Loves social media and visits them daily
- Has a smart phone and access to internet
- Has a good reputation in social media communities
- Understands the importance of hash tags and content agrregation
- Appreciates the importance of higher education for Africa
Benefits to the Young Social Media Reporters
- You will learn about social media reporting
- You will be given an e-certificate signed by the AAU Secretary General
- You will have a real experience to include in your CV
- You will be associated with the Association of African Universities and included in our database for future related opportunities to support your career growth
How to Apply
(i) Onsite Volunteer Young Social Media Reporters – strictly from Ashesi University
- Complete this online application form
(ii) Remote / Online Volunteer Young Social Media Reporters – from anywhere
- Complete this online application form
Deadline for Applications
Extended to 12th October 2015
Theme for 2015 African University Day
The theme of African University Day 2015 is “Internationalisation of Higher Education”.
Objectives of African University Day Celebrations
- Create awareness on the importance of higher education in Africa
- Promote dialogue on how to improve higher education in Africa
- Celebrate the success stories of higher education in Africa
Venue for the 2015 African University Day Celebrations
Ashesi University College, 1 University Avenue, Berekuso, Ghana
In Today’s fast paced world, the impact of social media in connecting with our network of universities and academicians cannot be underestimated. Social media presents a great platform for disseminating quality higher education information in a timely manner, helps connect with our network immediately and helps keep up with latest trends in the academic circles.
In line with this, the AAU has recently unveiled its social media platforms to enhance communication between the Association and its various stakeholders. Unveiling the social media platforms, the Secretary General, Prof. E. Ehile, said that “we aim to increase the visibility of AAU and improve on its continuous dialogue with members through these Social Media platforms”
So far, the AAU has set up the following institutional accounts – Twitter (for sharing short updates and our handle is @aau_67), Facebook (for sharing updates), YouTube (sharing videos), Flickr Account (for sharing pictures), Slideshare Account (sharing presentations) and AAU Blog (for managing news updates). ‘We will continue to utilise these platforms in relaying information from AAU, our members, our development partners, policy makers and our wider stakeholders to the network. We intend to regularly update these platforms with current and useful information and therefore invite all our stakeholders to regularly visit our pages’ said the Director- ICT Services and Knowledge Management, Ms Nodumo Dhlamini.
Some Social Media Best Practices
- Tailor your profile well, make sure your Universities’ logos appears on your profile and ensure your description reflects your University
- Be regular with your social media presence but don’t bombard your audience with too much information
- Ensure content is engaging, concise and relevant to your audience
- Communication must be neutral- no religious or political affiliations
- It must also be Jargon free- don’t use acronyms that your audience won’t understand in your posts
- Keep communications in line with your universities’ brand
We are calling on all our member institutions and stakeholders to like our pages, follow them, share them, and retweet posts on our social media platforms for the information and benefit of the entire member institutions and stakeholders.
We are also encouraging our members who are not yet on social media and those who are not actively posting information on their platforms to start doing so due to the enormous opportunities that social media unveils. Twitter, LinkedIn, Google Scholar, Slideshare, YouTube, Flickr are some of the vast range of social media platforms available.