Social Media Reporters
AAU Secretariat recruits 118 volunteer online social media reporters across Africa to support the 2015 Africa University Day visibility campaign
In September 2015, the AAU Secretariat issued a call for volunteer online social media reporters to support the African University Day campaign for 2015. It is exciting to announce that the call was received with great enthusiasm by our youthful population out of which 118 were successfully selected. The participation of these young people, (mostly students) in this campaign will offer them an experience, in terms of their learning and practical exposure to African Higher Education issues, whilst at the same time building on the AAU’s visibility.
The African University Day is held annually on the 12th of November and is celebrated by universities across Africa.
What Social Media Reporting is about?
The emerging social media tools have created opportunities for communities to be involved in knowledge and information sharing. Previously media houses had a monopoly on what was published and by whom. Now it is possible for anyone to become an online reporter and build an image and name for themselves. However, many citizens require capacity building in how to conduct research and how to package and disseminate their messages.
The role of the AAU Volunteer Social Media Reporters
- Like and follow the various AAU Social Media platforms – Twitter, FaceBook, Google+, Flickr, YouTube, Blog and AAU News
- Regularly visit AAU platforms to retweet and share interesting posts
- Guided by team leaders – conduct research and originate quality posts (e.g. tweets / facebook posts / blog posts) using the hashtag #AUDAY2015 focusing on the following themes:
- Importance of Internationalisation of African Higher Education
- Why African Higher Education is important
- The role of African Universities in taking the African continent forward
- The future of African Higher Education
- What should be done by governments to support African Higher Education
- What African Universities must focus on or improve
- Some success stories from African Universities
The benefits for being an AAU Volunteer Social Media Reporter
- Learn about social media reporting
- Learn about African Higher Education Issues through the research that they will conduct
- Be given an e-certificate signed by the AAU Secretary General
- Have real experiences to include in their CVs
- Be associated with AAU as an institution and included in our database for future related opportunities to support their career growth
Gallery showing some of our Volunteer Social Media Reporters
Submitted by the AAU Communication Services Department
Call for Volunteer Young Social Media Reporters
To Support the Social Media Campaign for the 2015 African University Day
The Association of African Universities (AAU) has partnered with Ashesi University to organise the celebrations that will recognise the African University Day this year. This year the AAU Secretariat will pilot the use of Social Media to create awareness about the African University Day. This innovative approach will harness Social Media to create awareness and engage the higher education community electronically through the use of TWITTER, FACEBOOK, YOUTUBE and BLOGGING. This approach aims to generate “noise and excitement” online about higher education in Africa and contribute towards the advocacy role of the AAU.
Roles of Volunteer Young Social Media Reporters
- Selected volunteer social media reporters will work online to retweet, like facebook posts, share videos, share pictures, write blog articles and re-post posts related to the AU Day. These volunteers will work online from 13th October 2015 to 13th November 2015 – at least 30 minutes a day up to 11th November and 4 hours on 12th November2015.
- The social media reporters will be guided on what to tweet. E.g. a schedule of tweet and facebook posts will be shared with the reporters.
- A maximum of 15 vounteer-students will be selected from Ashesi University to support the online campaign but also participate in “onsite social media reporting” / be physically present on the 12th November 2015
- The hash tag #AUDay2015 will be used to tag all the posts that will be posted to enable aggregation and tracking of traffic about the 2015 African University Day
- While tweeting or liking posts social media reporters will be encouraged to mention universities in Africa and hopefully create awareness on and promote these universities as well.
- All selected volunteer social media reporters will be expected to follow AAU social media platforms
The Profile of a Young Social Media Reporter
- Has experience using at least three of the following – twitter, facebook, youtube, flickr, blogs, linkedin, etc
- Loves social media and visits them daily
- Has a smart phone and access to internet
- Has a good reputation in social media communities
- Understands the importance of hash tags and content agrregation
- Appreciates the importance of higher education for Africa
Benefits to the Young Social Media Reporters
- You will learn about social media reporting
- You will be given an e-certificate signed by the AAU Secretary General
- You will have a real experience to include in your CV
- You will be associated with the Association of African Universities and included in our database for future related opportunities to support your career growth
How to Apply
(i) Onsite Volunteer Young Social Media Reporters – strictly from Ashesi University
- Complete this online application form
(ii) Remote / Online Volunteer Young Social Media Reporters – from anywhere
- Complete this online application form
Deadline for Applications
Extended to 12th October 2015
Theme for 2015 African University Day
The theme of African University Day 2015 is “Internationalisation of Higher Education”.
Objectives of African University Day Celebrations
- Create awareness on the importance of higher education in Africa
- Promote dialogue on how to improve higher education in Africa
- Celebrate the success stories of higher education in Africa
Venue for the 2015 African University Day Celebrations
Ashesi University College, 1 University Avenue, Berekuso, Ghana